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Not Sure What to Do Next in Your Startup? Pre-Sell Your Product.
Some tech-based companies get wrapped up in engineering. Engineering is great, and in order for a tech-based startup to be successful in the long term, the core engineering team must be excellent because the technology has to work properly - there's no way around that.
But in the short-term, and I mean even before your prototype is done, go sell the product. Go talk to customers. Tell them what you're building and ask them if it's something they would want to buy. Talk about the price you've decided on. Talk about the features it has, and others you've thought about adding. Ask them what they would want to see. Talk to them about the pain they have.
If the interest is there and pre-sales are being made, you've got a product to work with that can go somewhere. If not, go back to the drawing board. In a market like this (and honestly, in any market imho), you should have revenue early and often.
What do you think? Feel free to add a comment below.
Not Sure What to Do Next in Your Startup? Go Sell Your Product!
