Adam Chavez

“Microsoft was started during the recession of 1975, Hewlett-Packard was born during the Great Depression, Disney was founded during 1923, and GE started during the panic of 1873.”

Source [Emanuel Balarie, "4 Ways to Protect Your Wealth During This Recession" ]

Similarly, Google stepped out of the ashes of the tech bubble.

Hundreds of thousands of other, smaller companies have similarly survived market shocks of the past and proven themselves recession proof. Your company can do the same, as long as you’re

(1) smart with any expenditures you make (short-term layoff’s and office-perk-downgrades might be inevitable),

(2) you bring in healthy revenue from a good mix of businesses or individuals, and

(3) provide products that have a competitive advantage somewhere.

Being a dynamic optimist never hurt either. I think staying recession proof is all about getting back to basics and asking the fundamental question, “How can I provide enough value to somebody else so that they see paying me as a necessity…. or better yet, as a part of their competitive advantage?”